SITU is situated on the lower ground of the Alan hotel. Our industrial environment is the perfect setting to bring your event to life. Let your imagination run wild with the endless possibilities of our blank space. 


Maximum capacity: 220 standing

Licence: 08:00–02:00 / 7 days a week

Address: Back George St, M1 4LG

Load in/out access:  Loading available on Back George St, private access available on George St. 

Square footage: 459.92M

Getting here:  Tram Stop: St Peters Square


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Product + Brand Launches

Showcase your brand to press, consumers, influencers and more. SITU is a fully customisable setting, perfect for bringing your vision to life.

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Meetings + Conferences

SITU is your blank canvas to create the ultimate corporate event, from company conferences to showcases, sales meetings and more. 


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The industrial aesthetic of SITU will create a sense of depth for your pop-up gallery or exhibition. Let your imagination run wild with the endless possibilities of our black box, ensuring a lasting impression is left on your guests.

Award Shows + Dinners

Our industrial, alternative environment will add an edge to your contemporary award show. Put a twist on the traditional, whether it be a fine dining experience you are after, or more of a club/ restaurant feel, SITU can transform to whatever you see fit.

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Fashion Shows

SITU is the perfect backdrop to showcase new fashion and host performances, runway shows. With a full AV system, large projectors and DJ decks, we’ve got you covered

Pop- Ups

Bring your ‘thing’ to SITU. Whether it be a makers market, food stalls or workshops, we can house it all! With access to a connecting kitchen and bar, the possibilities are endless.

Make an Enquiry

To make an enquiry please contact: [email protected]

We can’t wait to hear from you.

Join The Alan today and book direct. Members receive 20% off flexible bedroom rates.

Also, a complimentary residents drink any day, between 12pm- 11pm (only valid once per stay) 12% off food & beverage during stay, guaranteed late check-out of 2pm, and complimentary upgrade on arrival, availability allowing.

*T&C’s apply.